An SEO expert makes a website findable by the people already searching for what it sells. The work covers four areas: fixing the technical foundation so search engines can crawl and index the site, optimising pages so they match what people search for, building the content and authority that earns rankings, and setting up the measurement that shows what any of it produced.
What I specialise in
I am Aashish Maharjan, an SEO expert based in Kathmandu, Nepal, specialising in ecommerce SEO and international multi-market SEO. My work spans Shopify and WooCommerce stores, multi-country websites using hreflang, technical SEO audits, and analytics configuration in GA4 and Google Search Console.
Active client work covers seven markets: Australia, New Zealand, the United States, the United Kingdom, Canada, Europe, and Nepal. Campaigns have run across six language markets, including English, German, French, Dutch, Italian and Spanish.
Verified results
My work has driven more than one million organic clicks and 62 million search impressions across seven markets.
An Australian ecommerce brand grew organic clicks by 180%, moving from an average position of 9.7 to 6.6. A German market was built from zero organic presence to roughly 6,800 clicks within six months. An Australian wellness marketplace has generated over 480,000 organic clicks across three years of SEO management. Its United States market was built from nothing to 139,000 clicks per quarter at an average position of 9.5.
Every figure above comes from Google Search Console, not from estimates.
What hiring an SEO expert from Nepal means
Businesses in Australia, the UK and the United States hire SEO specialists from Nepal for one reason: the same standard of work costs considerably less than it does locally. A senior specialist in Sydney or London bills several times what the equivalent work costs from Kathmandu.
The work itself does not change with geography. Search engines operate identically regardless of where the specialist sits, and multi-market campaigns are run remotely as standard. What matters is whether the specialist understands your market, your customers, and how people in that country actually search. That is a research and experience question rather than a location one.
The practical considerations are timezone and communication. Nepal is four to five hours behind Australian eastern time and around five hours ahead of the UK, which leaves a workable overlap with both.
Who this suits
This work suits ecommerce brands with real search demand in their category, businesses selling into more than one country, and companies that want a senior specialist working directly on their account rather than a junior executive behind an account manager.
Where I am not the right fit
Worth saying now rather than three months into a retainer.
Paid media. I do not manage Google Ads or paid social. Search advertising is a different discipline and deserves someone who does it full time.
Full-service digital marketing. Email, social, creative production and brand work sit outside what I do. I work on organic search.
Large editorial programmes. If you need sustained high-volume content production with a team behind it, an agency with editorial capacity is the better choice.
It also does not suit businesses looking for the cheapest available option, anyone expecting guaranteed rankings, or categories where nobody is searching yet. In those cases SEO is either the wrong tool or the wrong time.
On the first three, I have worked alongside people who are good at them. If one of those is your actual constraint, say so and I will point you toward someone rather than take on work I would do worse than they would.
