Ecommerce SEO is different, and most agencies get it wrong
A blog ranks one page for one topic. An online store has hundreds of product and category pages competing for attention, often with thin or duplicate content working against them. Generic SEO advice falls apart the moment it meets a real store.
I specialise in what actually moves online stores: making sure search engines spend their time on the pages that matter, fixing the duplication that product variations create, and structuring category pages so they rank for the searches that lead to sales. This is the work I do every day for brands like EzyDog across Australia, Europe, and New Zealand.
What ecommerce SEO covers
- Collection page optimisation — turning category pages into the highest-converting, highest-ranking assets on your store.
- Product page SEO — titles, descriptions, structured data, and internal linking that win commercial searches.
- Technical ecommerce SEO — crawl budget control, faceted navigation, canonical strategy, and variant URL handling.
- Product and review schema — rich snippets that lift click-through rates directly from search results.
- Site architecture — a logical, scalable structure that spreads authority to the pages that sell.
- Conversion-focused content — buying guides and category content that capture intent and move shoppers to purchase.
Built on real multi-market experience
I manage simultaneous ecommerce campaigns across Australia, the EU, the UK, the US, Canada, and New Zealand. That means I have solved the hard problems, international targeting, hreflang, multi-store Shopify setups, and analytics attribution across markets, on live commercial stores, not in theory.
For a Nepali ecommerce business, that translates to a level of expertise usually reserved for brands paying international agencies. For an international store, it means working with someone who already operates in your market.
Platforms I work with
My core specialty is Shopify, but I also handle WooCommerce and WordPress stores. Whatever the platform, the principles hold: fix the technical foundation, optimise for commercial intent, and tie everything back to revenue.