Ecommerce SEO is different, and most agencies get it wrong
A blog ranks one page for one topic. An online store has hundreds of product and category pages competing for attention, often with thin or duplicate content working against them. Generic SEO advice falls apart the moment it meets a real store.
I specialise in what actually moves online stores: making sure search engines spend their time on the pages that matter, fixing the duplication that product variations create, and structuring category pages so they rank for the searches that lead to sales. This is the work I do every day for brands like EzyDog across Australia, Europe, and New Zealand.
What ecommerce SEO covers
- Collection page optimisation. Turning category pages into the highest-converting, highest-ranking assets on your store.
- Product page SEO. Titles, descriptions, structured data, and internal linking that win commercial searches.
- Technical ecommerce SEO. Crawl budget control, faceted navigation, canonical strategy, and variant URL handling.
- Product and review schema. Rich snippets that lift click-through rates directly from search results.
- Site architecture. A logical, scalable structure that spreads authority to the pages that sell.
- Conversion-focused content. Buying guides and category content that capture intent and move shoppers to purchase.
Built on real multi-market experience
I manage simultaneous ecommerce campaigns across Australia, the EU, the UK, the US, Canada, and New Zealand. That means I have solved the hard problems, international targeting, hreflang, multi-store Shopify setups, and analytics attribution across markets, on live commercial stores, not in theory.
For a Nepali ecommerce business, that translates to a level of expertise usually reserved for brands paying international agencies. For an international store, it means working with someone who already operates in your market.
Platforms I work with
My core specialty is Shopify, but I also handle WooCommerce and WordPress stores. Whatever the platform, the principles hold: fix the technical foundation, optimise for commercial intent, and tie everything back to revenue.
Ecommerce SEO questions, answered
How is ecommerce SEO different from regular SEO?
A regular site ranks a handful of pages for a handful of topics. An online store has hundreds of product and category pages, variant URLs, and faceted navigation all competing at once. Ecommerce SEO focuses on crawl budget, duplication control, and category page optimisation, the problems that only appear at store scale.
Are collection pages or product pages more important?
Both matter, but collection and category pages usually target the higher-volume, higher-intent searches, so they often bring in the most organic traffic. Product pages then convert the shopper once they have chosen an item. Strong stores optimise both and link them together.
Which platforms do you work with?
My core specialty is Shopify, and I also work with WooCommerce and WordPress stores. The principles hold across platforms: fix the technical foundation, optimise for commercial intent, and tie the work back to revenue.
How long does ecommerce SEO take to show results?
It depends on the store's starting point and competition. Technical fixes can lift performance within weeks, while content and authority build over three to six months, with larger gains between six and twelve. I set realistic expectations from the first audit.
Do you handle international and multi-market stores?
Yes. I run live ecommerce campaigns across multiple countries and languages, including hreflang setup, multi-store Shopify configurations, and analytics attribution across markets. Multi-market ecommerce is a core part of what I do.