About Aashish Maharjan

My aim is simple: SEO that holds up in competitive markets and shows up in revenue, for businesses in Australia, the UK, the US, Europe and here at home in Nepal.

At a glance

I am an SEO specialist based in Kathmandu, Nepal. I work as a Senior SEO Analyst at an Australian agency, running ecommerce, multi-country and multilingual SEO for international brands, and I take on independent client work.

Based in: Kathmandu, Nepal, working remotely with teams in Sydney
Specialisms: ecommerce and Shopify SEO, international and multilingual SEO, technical SEO, and AI search visibility
Markets: Australia, New Zealand, the United States, the United Kingdom, Canada, Europe and Nepal
Site languages worked in: English, German, French, Dutch, Italian and Spanish
Languages spoken: English, Nepali, Hindi and Newari
Education: Bachelor’s degree in Information Management, Asian School of Management and Technology, affiliated with Tribhuvan University

Career history

September 2025 to present. Senior SEO Analyst, an Australian agency based in Sydney. Multi-country and multilingual SEO for ecommerce and service brands across Australia, New Zealand, the United States, the UK and Europe.
August 2024 to September 2025. Senior SEO Specialist, Blys, Sydney. Led SEO strategy across the Australian, US and UK markets, and ran the clean launch of the Canadian site.
April 2022 to August 2024. SEO Specialist, Blys, Sydney. Technical audits, on-page optimisation, schema, content planning and local SEO across the company’s markets.
January 2021 to April 2022. SEO Executive, Kunyo.co, Kathmandu. Keyword research, technical audits and content SEO for ecommerce and content sites.
March 2021 to March 2022. Freelance digital marketer, Creatopedia Digital, Kathmandu.
2019 to 2020. WordPress developer at Thakur International, after a Django development internship at Ontreat Services while completing a degree.

Brands I have worked on

EzyDog. Ecommerce SEO across Australian, European, and New Zealand Shopify stores, including German-market localisation and multi-market technical SEO.
Blys. Multi-market SEO for an on-demand wellness platform across Australia, the US, the UK, Canada, and New Zealand.
Town & Country. Ecommerce SEO for the UK market.
Prosper Loan. SEO for an Australian financial services brand.
PopSocialIQ. SEO for a social media analytics SaaS platform.
Kunyo.co. Ecommerce and content SEO in the Nepali market.

How a developer background shapes the work

I started in technology as a web developer before moving into SEO, and that background still shapes how I work. Understanding how sites are actually built means I diagnose technical problems properly and brief fixes that developers act on, rather than handing over a list of warnings.

From there the work grew from executing SEO tasks to leading strategy for international brands in competitive markets, across ecommerce, wellness, finance, SaaS and local business.

Why I work with Nepali businesses too

Nepal has enormous business potential online and a serious shortage of international-standard SEO. I bring the methods, tools, and standards I use for global clients home to businesses here, because the gap between what is possible and what most local sites are doing is wide, and closing it is genuinely rewarding.

The tools I work with

Google Analytics 4, Search Console, Google Tag Manager, Looker Studio, Elevar, Microsoft Clarity, Ahrefs, SEMrush, Screaming Frog, Shopify, and BigQuery, configured and used properly, not only installed.