Organic search for software products and online platforms. A keyword strategy built around the problems your product solves, a site structure that gives features and use cases their own pages, and search visibility that brings in people ready to try what you have built.
Request an SEO AuditPeople rarely search for a product they have not heard of. They search for the problem they want solved, then for ways to solve it, then for comparisons between the options they found. Only at the end do they search for a product by name. A SaaS site that only ranks for its own brand misses everyone earlier in that journey.
The conversion is different too. Success is a trial, a demo request or a sign-up, often followed by a long evaluation, so organic search needs measuring against pipeline rather than traffic alone.
Rankings and traffic matter, but they are leading signals rather than the result. The measures that count for a software business are trials, demo requests and sign-ups that started with an organic visit, and how many of those become paying customers. Reporting tracks both: the search visibility being built across problem, solution and comparison searches, and the conversions it produces. That way organic search is judged the same way the rest of the business is, against pipeline.
Many software products sell internationally from day one. Language versions, regional pricing pages and market-specific terminology all need a structure that keeps markets from competing with each other in search. That is international SEO, and it is some of the work I do most.
Most of my platform work has been with a wellness booking platform, growing organic search across several English-speaking markets. The Australian site reached 480,000 organic clicks over 16 months, and the United States market went from nothing to 139,000 clicks per quarter at an average position of 9.5. I am also building the organic foundations for a SaaS product, with keyword and on-page groundwork.
Every figure comes from Google Search Console.
Thousands of pages overnight. Programmatic page sets and high-volume content production are not what I do. Pages get built where there is real demand and something useful to say.
Paid acquisition. I work on organic search. Google Ads and paid social deserve someone who does them full time.
Technical fixes and improvements to existing pages usually show movement within weeks. New feature, use-case and comparison pages usually take three to six months to rank clearly, with larger gains over six to twelve months.
Usually product pages first. Feature, use-case and comparison pages target people closer to signing up, so they tend to produce trials and demos sooner. Blog content then supports them by building topical authority and linking readers through to the product.
Yes, when they are honest and useful. People searching for comparisons are close to a decision. If your site does not offer a fair comparison, they read a competitor's version instead.
Core pages, such as feature, use-case and comparison pages, are written and optimised as part of the work. Ongoing content is planned and briefed. High-volume content production is not part of the service.
Yes. The technical review checks what search engines actually see when they render the page, and fixes are briefed to your developers in specific, actionable terms.
Get an audit of your marketing site covering structure, technical setup and the searches your buyers make before they find you.
Request an SEO Audit