Case Studies & Client Work
Real brands, real markets, real campaigns. Here is a closer look at the work behind the results, across ecommerce, wellness, finance, SaaS, and local business.
Request an SEO AuditReal brands, real markets, real campaigns. Here is a closer look at the work behind the results, across ecommerce, wellness, finance, SaaS, and local business.
Request an SEO AuditReal campaigns across ecommerce, wellness, finance and SaaS, in markets around the world. Current engagements are marked in progress.
The challenge: A leading Australian pet gear brand with strong recognition but significant untapped organic potential. Category pages were underoptimised and the site was not capturing its strongest commercial keyword opportunities. The work: Full technical and on-page audit, heading structure and meta overhaul across key collection pages, schema implementation, and a commercial-intent keyword strategy. The outcome: Organic clicks grew 180% and impressions 191% comparing the periods before and after the engagement. Average position improved from 9.7 to 6.6. 180K clicks and 23.2M impressions across the full 12 months, with the trend still climbing.
The challenge: EzyDog had no organic presence in the German market. The German subfolder was generating nothing in one of Europe's largest ecommerce markets. The work: Full German keyword research, localised product and collection page optimisation, hreflang architecture across the European markets to prevent cannibalisation, and VideoObject schema via a conditional Liquid snippet. The outcome: 6.82K clicks and 273K impressions built entirely from zero. Average position of 9.8 with a 2.5% CTR, well above the broader EU site average of 1.6%. A new revenue channel in Germany, launched and growing from the ground up.
The challenge: Sustain and grow the flagship Australian market for an on-demand wellness platform through four years of algorithm updates and rising competition in a healthcare-adjacent vertical. The work: As the core SEO owning the full strategy, technical SEO, on-page and content optimisation, local SEO across cities and suburbs, internal linking, and E-E-A-T compliance, maintained continuously. The outcome: 480K clicks and 39.6M impressions across the available 16-month data window, part of a 4+ year engagement. 92.4K clicks in the last three months alone shows a channel that keeps compounding.
The challenge: Launch Blys into the United States from zero organic presence, building visibility in the most competitive English-language search market in the world. The work: US market and competitor research, city-specific pages across major metro areas, full on-page optimisation, hreflang separating the US site from AU and UK, and local directory listings. The outcome: 139K clicks and 11.1M impressions in the last three months at an average position of 9.5. Built from nothing into one of the strongest-performing markets in the Blys portfolio.
The challenge: Limited organic visibility in a competitive Australian product category. The work: technical audit, keyword research aligned to buyer intent, and on-page optimisation across key product and category pages. The outcome: growth in qualified traffic and product page rankings.
The challenge: Building organic visibility for ecommerce and content properties in the Nepali market. The work: keyword research, on-page and technical optimisation, link building, and content strategy across multiple web properties. The outcome: improved rankings and sustained organic traffic.
The brief: Grow organic visibility for an Australian financial services brand in a competitive, regulated vertical. The work underway: technical foundation, keyword strategy, and content built for buyer intent. A current project, results to follow.
The brief: A social media analytics platform that needs organic visibility against established competitors. The work underway: keyword research, on-page optimisation, and a growth strategy around performance-monitoring and competitor-tracking use cases. A current project, results to follow.
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