WordPress gives you full control over your site, which also means full responsibility for how search engines see it. Themes, plugins, page builders and archives all play a part. SEO from someone with a WordPress development background.
Request an SEO AuditWordPress powers a huge share of the web, and out of the box it is a sound base for SEO. The trouble comes from what gets added over the years: a theme bought for its looks, a page builder, a plugin for every feature, and an SEO plugin installed and never configured. Each addition makes its own decisions about URLs, markup and speed, and they do not always agree with each other.
General technical SEO principles apply everywhere. WordPress SEO is knowing where this platform specifically leaks, and which fixes belong in settings, which in the theme and which in the server.
Most established WordPress sites have several of these at once, and none of them show up when you look at the site in a browser.
Many WordPress sites exist to win enquiries rather than sell products. For these, the pages that matter are service pages, and the measure that matters is enquiries. The work focuses on giving each service its own properly structured page, answering the questions buyers ask before they get in touch, and tracking which pages produce leads. Businesses that rely on nearby customers also benefit from local SEO alongside it.
I started in web development, including building WordPress sites, before specialising in SEO. Themes, templates and plugins are familiar ground. Fixes arrive specific enough for your developer to act on, and many of them I implement directly. This site runs on WordPress, on a custom theme, set up to the same standard.
The work starts from what your site already runs. Where a theme, page builder or plugin is costing you rankings or speed, you get a clear explanation of what it costs and the options for fixing it, rather than an assumption that the site needs rebuilding.
Every engagement starts with a baseline from Google Search Console and GA4: which pages rank, for what, and what they produce. Monthly reporting then shows what changed, why it changed and what comes next. For an ecommerce site that means revenue from organic search. For a service business it means enquiries, calls and bookings, tied back to the pages that brought them in.
Results across every platform I work on, with figures from Google Search Console, are on the case studies page.
Yes. WordPress is a sound foundation with full control over URLs, content and markup. Problems usually come from what gets added over time, such as indexed archive pages, heavy page builders, unconfigured SEO plugins and overlapping schema.
Both are capable. How the plugin is configured matters far more than which one you choose. Title templates, indexing rules for each content type, sitemaps and schema settings decide the outcome.
Usually not. Most problems are fixable within the existing setup. Where a theme or builder is a real constraint on speed or markup, the cost and the options are explained before anything changes.
It depends on the site. Category pages with real content and search demand are worth keeping in the index. Thin tag, author, date and attachment archives usually are not. The decision is made page type by page type, based on what each one contributes.
Yes, with access to the WordPress admin. Changes that need theme or server work are either made directly or briefed clearly to your developer.
Get a WordPress-specific audit covering your theme, plugins, archives and settings, with fixes in order of impact.
Request an SEO Audit