Freelance SEO Specialist

Work directly with the person doing your SEO. No account managers and no handovers. Ecommerce, Shopify and international search sit at the centre of the work.

Start a Conversation

Why hire a freelance SEO specialist

In many agencies, the person who wins your business is not the person who does the work. Strategy gets passed to an account manager, then to whoever on the team has capacity that month. Context gets lost at every step.

With a freelance SEO specialist, the person you speak to is the person who audits your site, writes the plan, makes the changes and reports on the results. Decisions happen in one conversation, not three. Your budget goes into the work itself.

There is a trade-off worth naming. An agency gives you a whole team under one roof, covering paid ads, social, design and development. If you need all of that from a single supplier, an agency is the better fit. If organic search is the channel you want done well, working with a specialist directly usually gets you further for the same spend.

Who I work with

  • Ecommerce brands. Especially Shopify stores, where collection pages, product templates and platform defaults decide how much category search a store captures.
  • Businesses selling into more than one country. Market structure, hreflang and localised keyword targeting, covered in detail on the international SEO page.
  • SaaS products and online platforms. Feature, use-case and comparison pages built around how buyers search. See SaaS SEO.
  • Service and lead-generation businesses on WordPress. Service pages, local visibility and enquiry tracking. See WordPress SEO.
  • Agencies. Web design, Shopify build and PPC agencies who want SEO delivered under their own brand. That has its own page: white-label SEO.

My work spans Australia, New Zealand, the United States, the United Kingdom, Canada and Europe, along with businesses here in Nepal.

Ways to work together

  • Ongoing monthly SEO. Technical fixes, on-page work, content direction and reporting, run as a continuous programme against agreed priorities.
  • An audit and roadmap. A full SEO audit with a prioritised plan your own team or developer works through.
  • A defined project. A site migration, an analytics and tracking setup, or a launch into a new market. Fixed scope, clear finish line.
  • Advisory. For in-house marketing teams who do the work themselves and want a specialist to check direction, review changes before they ship and answer questions as they come up.

How working together runs

  • A first conversation. Your goals, your market, what has been tried before and where organic search fits in the wider business.
  • A review of the site. Before anything is proposed, so the plan is built on what your site actually needs rather than a standard package.
  • A written plan. Priorities in order of commercial impact, with what each one is expected to change and how it will be measured.
  • The work. Changes made directly where access allows, or briefed clearly to your developer. A web development background means fixes arrive specific enough to act on.
  • Monthly reporting. Clicks, rankings and, wherever tracking allows, the revenue and enquiries organic search produces. What changed, why, and what comes next.

Communication and time zones

Updates are written and asynchronous by default, with calls scheduled when they are genuinely needed. Messages get a reply within 48 hours.

I am based in Kathmandu, four to five hours behind Australian eastern time and around five hours ahead of the UK, so working hours overlap both the Australian and UK business day.

What I do not take on

I work on organic search only. Google Ads, paid social, email marketing, brand and creative work, and high-volume content production all deserve someone who does them full time. When a client needs one of those, I am happy to suggest a specialist rather than take on work someone else would do better.

I also do not buy links, sell link packages or promise rankings. Nobody controls Google's results, and anyone guaranteeing a position is guessing.

Verified results

More than one million organic clicks and 62 million search impressions across seven markets and six language markets.

An Australian ecommerce brand grew organic clicks by 180%, with average position improving from 9.7 to 6.6. A wellness platform's United States market went from nothing to 139,000 clicks per quarter, and its UK market reached 71,600 clicks and 5.63 million impressions. A German market was built from zero organic presence to roughly 6,800 clicks within six months.

Every figure comes from Google Search Console. The full write-ups are on the case studies page.

Freelance SEO questions, answered

What does a freelance SEO specialist do?

A freelance SEO specialist handles the work that improves how a website performs in organic search: technical fixes, keyword strategy, on-page optimisation, content direction and reporting. The difference from an agency is that one specialist does the work directly, without account managers or handovers in between.

Is a freelancer or an agency better for SEO?

It depends on what you need. An agency suits businesses that want paid ads, social, design and SEO from one supplier. A freelance specialist suits businesses that want organic search done well and prefer to deal directly with the person doing the work.

Do you work with businesses outside Nepal?

Yes. My work spans Australia, New Zealand, the United States, the United Kingdom, Canada and Europe. Communication is written and asynchronous by default, with calls scheduled when needed.

How is freelance SEO priced?

On scope. Ongoing engagements and one-off projects are priced differently, and the right figure depends on the size of the site and the goals. Pricing is quoted once the site and the work involved are clear.

How quickly do you reply to messages?

Within 48 hours. Most updates are written, so there is a clear record of what was done and why.

Will you work with my developer?

Yes. Changes are made directly where access allows, or written up as clear, specific briefs for your developer or agency to implement.

Talk to the person who does the work

Tell me about your site, your market and what you want organic search to do for the business. You will hear back within 48 hours.

Start a Conversation