Technical SEO Services

Why technical SEO comes first

You can publish the best content in your industry, but if your site is slow, hard to crawl, or riddled with duplicate URLs, Google will not reward it. Technical SEO removes the barriers between your pages and the rankings they deserve. It is the least visible part of SEO and often the highest impact.

What a technical SEO engagement covers

Crawl and indexation audit. Making sure search engines can find and index every page that matters, and none that do not.
Core Web Vitals and site speed. Diagnosing and fixing the loading, interactivity, and stability issues that affect rankings and conversions.
Site architecture. A logical structure that spreads authority efficiently and helps both users and crawlers.
Schema and structured data. JSON-LD markup that earns rich results and helps search engines understand your content.
Canonicalisation and duplicate content. Resolving the URL and parameter issues that quietly dilute your rankings.
Log file and crawl analysis. Understanding how search engines actually interact with your site, not how you assume they do.
International technical setup. Hreflang and geo-targeting for sites serving multiple countries or languages.

Experience across complex, large sites

I handle technical SEO for international ecommerce stores with thousands of URLs and multi-market structures. The same rigour applies whether your site has ten pages or ten thousand: find what search engines struggle with, fix it in priority order, and measure the impact.

A web development background

I started in web development before specialising in SEO. That means I read code, understand server behaviour, and can communicate fixes clearly to your developers, or implement many of them directly. Technical recommendations from me are practical and specific, not a vague list you cannot action.

Technical SEO questions, answered

What is technical SEO?

Technical SEO is the work that lets search engines crawl, render, index, and trust your site. It covers site speed and Core Web Vitals, crawlability, indexing, site architecture, structured data, and fixing the errors that quietly stop pages ranking. It is the foundation everything else is built on.

Why does technical SEO come first?

Content and links cannot help a page that Google cannot crawl, index, or load quickly. If the technical foundation is broken, the rest of your SEO effort is spent on ground that will not hold. Fixing the foundation first is what makes everything after it work.

How do I know if my site has technical SEO problems?

Common signs are pages not appearing in search, slow loading, dropping rankings, or crawl errors in Google Search Console. A technical audit surfaces the specific issues, from indexing and canonical problems to Core Web Vitals, and prioritises them by impact.

Do you handle large or complex sites?

Yes. I work on large sites with complex crawl and indexing challenges, and I come from a web development background, so the technical side gets fixed properly rather than patched over.